In the digital age companies have only two seconds to grab the attention of their audience and communicate the message in a clear and concise manner. That's the point where explanation videos are in, and more particularly, animated informational video that have proved to be among the most engaging and effective methods of presenting complex data with a visual appeal.

If you're trying to introduce a new product to your customers, teaching them about the product or making a simpler process, making use of animation in your informational videos could enhance the message you are trying to convey and make you be noticed in a competitive market. Below are the five top factors that an animated infographic video is a great option for your next explainer video.

1. Make Complex Topics Simple with visual storytelling

One of the greatest benefits when making use of the animated infographic is the ability to dissect complex concepts into digestible material. As opposed to conventional videos or presentation animated videos allow you to make use of custom images as well as motion graphics and overlays with text that explain what happens in a step-by-step.

No matter if you're working in the field of healthcare, technology or education or education, or finance, an explaining video with animation will help the audience comprehend your message in a more clear way and, in turn, improves the likelihood of engagement and retention.

2. Capture and Keep Viewer Attention

The internet is flooded with information each day. In order to make your videos stand out, they should not just be educational but also enjoyable. Videos that are animated naturally draw viewers with their vibrant images, seamless transitions and innovative storytelling methods.

A animated infographic retains viewers' attention throughout the entire duration. Contrary to static images or content that is text heavy, animation employs dynamic elements that spark the imagination and keep it going. This makes it perfect for demonstrations of product as well as onboarding training videos and branding introductions.

3. Boost Conversion Rates and ROI

Incorporating an explaining video on your site or landing page will significantly boost conversions. Research shows that visitors tend to be more likely to complete an purchase or make a decision following a brief and well-made video.

Informational videos that are animated particularly, make an emotional bond and describe your product or service with a concise, convincing manner. They help to address common concerns, dispel objections and help potential buyers navigate the sales funnel, all while keeping an affable, professional tone.

4. Versatile Across All Platforms

One of the best benefits of animated infographics is the versatility they offer. They can be used almost anywhere, on your site, YouTube channel, on social media sites, email marketing promotions, tradeshow displays as well as internal training programs.

The flexibility of multi-platforms gives you more value from the investment, and also ensures that your message remains constant across all touchpoints with your customers. Additionally animated videos are simple to edit, modify and reuse, which makes an affordable long-term investment.

5. Strengthen Brand Identity and Recognition

Each element in the animated infographic--from the color scheme and typography, to the voiceover and design of characters--can be customized to fit the style and tone of your company. It helps to strengthen your brand and makes your company more well-known.

An attractively-designed Explainer video that is well-designed does more than educate, but also establishes confidence with the audience, showing off your professionalism and creative skills. The video leaves an impression which will increase branding recall as well as drive loyalties over the course of long periods of.

Final Thoughts

If you're looking to educate the public, engage and then convert your customers, using an animated infographic is a wise investment. With the demands for videos is increasing, companies which make use of top-quality video explainer have an edge in education, communication and sales.