How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

Through comprehensive education and one-of-a-kind, cutting-edge technology, we infuse a spirit of adventure into the lives of every user. By continually innovating our products, we strive to progressively break down barriers and ensure that there is a product on the market for every user– regardless of body-type, relationship, gender identity or sexuality. Everyone deserves to find their happy place, and we believe it is our responsibility to shut down preexisting stigma, and create a judgment-free space to foster true human connection. Nu Sensuelle inspires all users, novice and expert, to explore their sexualities, grow with our brand, and elevate their vibe. Free your toys from the darkness of the bedside drawer when you choose to have pride in your most essential wellness tools.

These toys are usually flexible, and as with any anal toy, will have some kind of handle or stopper at the base. These Sensual Glass Iridescent Anal Beads from Lovehoney are a great starting point—plus, they’re gorgeous. The bottom line for butt plugs is that they can provide a sense of fullness and stimulation that a lot of people love. Just make sure you’re purchasing a toy with a flared plug, such as the Shimmy vibrating plug by Unbound Babes, Fleshlight Girls Lisa Ann Lotus Male Masturbator because your sphincter has naturally powerful suction powers.

We tried the 6, which is similar in shape and size to a fountain pen. Unfortunately, we found the toy’s vibrations to be a bit buzzy compared to those of the rumbly and similarly shaped We-Vibe Tango (see below). And the Ultra Power Bullet 6’s handle vibrates to an unpleasant degree. While the Luna Ava vibrator is a steal at $30, don’t expect it to replace your Magic Wand anytime soon. We found its vibrations to be more buzzy than rumbly, and the 20 different settings are a nuisance given that there is no back-or-forth button—you have to click through all 20 to return to the one you started with. There is some controversy surrounding the impact of silicone lube on silicone toys, so we decided to conduct our own test.

With a commitment to quality and ongoing research, TENGA continues to lead the industry, offering a range of products and accessories aimed at empowering individuals to explore their sexuality safely and confidently. Lovehoney Group Limited, established in 2002 in Bath, UK, is a leading online retailer specializing in a diverse range of high-quality sex toys, lingerie, and accessories. With a commitment to sexual wellness, Lovehoney has garnered recognition for its innovative products and exceptional customer service, earning accolades at industry awards such as XBIZ and AVN. The endorsement of LGBTQ+ communities and increased enthusiasm among women for exploring sexual wellness products have further driven market expansion. Additionally, the acknowledgment of sexual activity's role in mental wellbeing has propelled the uptake of sex toys as a safe and manageable means of enhancing intimate experiences.

We-Vibe puts couples first with our selection of the most exciting sex toys for couples, including remote sex toys for long distance relationships. Discover how to spice things up and heighten your pleasure – whether together or apart. Keeping sex toys clean is extremely important for helping to prevent sexually transmitted infections, especially if you share your toys with partners. We recommend that you cover your toys with a condom when sharing them with partners, especially if it’s someone with whom you are not fluid-bonded (that is, you typically use barriers for other types of sexual activity). The presence of possibly toxic chemicals in sex toys has been a source of significant concern in the sex-toy-aficionado community.
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